The BEYOND Collection

The BEYOND Collection

SUMMER 2020 - Our first Collaboration with ZERO LEMON - THE BEYOND COLLECTION

Our friend, hero & JAM founding member Chris Hall of Zero Lemon helped us bring this range of products to life. 

The task we set ZERO LEMON was to explore ideas from some of the more extreme outdoor endeavours and bring them to life in a collection. We took our inspiration from the activities of our youth, Skating, Surfing, Skiing all featured heavily the the early years of JAM Founder and CEO George. We wanted to be able to bring expressions of those movements and cultures into our Summer 2020 collection. 

The Beyond Collection is a look beyond the norms within cycling culture, aiming to explore the vibrant outdoor and extreme sport cultures that exist in abundance all over the world.