Hidden in plain sight - Dazzle - In the 1940's the UK & US Navy both experimented with how to make huge ships unrecognisable to the enemy - LOL- . They came up with the Dazzle camouflage. We love it and when Designer George began creating a JAM version of the design we instantly knew we had to turn it into our next kit launch. 

For days when you want to feel on top of the world, for when you want to turn heads. 

The Dazzle pattern is available in a Jersey, Gilet & limited edition SpeedSuit. Each one features a different layup of the pattern, not just a repeat. It is a masterpiece of design with no one section across the three garments being the same.


- Two way zip

- Light packable material 

- Mesh panels for breathability 

- Waterproof & windproof panels 

- High neck


Free shipping over £50, standard shipping rates below based on weight and value, calculated at checkout. 

A Living Wage is a Human Right:

This product is sourced with one key principle in mind. Fairness - Read about it here

Plant a Tree:

When you buy this product, we plant a tree. In your name - Read about it here


George is wearing a Men M Gilet, Jersey & Bibs 

The sizing has been updated slightly from the 2020 collection, please consult the below chart. And feel free to ask if you have any questions

The technical fabrics in this jersey are designed for movement, and will naturally stretch. It's why you may find you fit into more than one size bracket. So to help you find the best fit for you, we recommend you measure all three given sizes in the table.